Sales Force Effectiveness

Sales Force Effectiveness     

This program is about approaching the right customer the right way using customer segmentation strategies and aligning sales structure and metrics. The program includes a review of sales force effectiveness fundamentals such as:

  • Capacity - enough sales people in the right places

  • Quality - the right sales force for the right customers

  • Availability - ensuring sales force is spending enough time in front of the right customers

  • Yield - turning more leads to sales


What are the benefits?

  • Ensure customer has the right number of sales reps, the right customer/sales rep ratio, the right percentage of the market covered.

  • Optimize face time with the customer, having the right number of customer appointments and ensuring minimal response time to customers.

  • Maximize the conversion ratio, increasing the activity per customer.

What do we offer? (Typical length of offering)

  • Awareness - Leadership seminar-style events that deliver a basic understanding and awareness. (1-2 days)

  • Facilitation - On-site support tailored to meet your specific issues. (1-4 days)

  • Application - Different levels of training are available based on the size and scope of your project.